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Fran Wills has extensive experience in marketing and digital media, with a focus on strategy, revenue growth, and operational efficiency. Fran has held various leadership roles throughout their career, including CEO of Local Media Consortium, where they currently work. Prior to this, they worked as a Digital and Marketing Consultant at Fran Wills Consulting, where they leveraged technology to accelerate revenue growth and streamline operations. Before that, they served as VP/GM Digital and General Manager of Kudzu at Cox Media Group, where they implemented strategic digital programs and achieved profitability for Kudzu. Fran also worked at The Dallas Morning News as Chief Marketing Officer and SVP Interactive, developing marketing and sales strategies for vertical businesses generating $130M in revenue. Additionally, they served as Vice President Interactive at the Denver Newspaper Agency and as VP Marketing at Zapotech, a B2B internet start-up. Fran began their career as Vice President Marketing at Gart Sports (now Sports Authority) and as Advertising Director at May Department Stores (now Macy's). Throughout their career, Fran has consistently demonstrated their ability to drive revenue growth and deliver results.

Fran Wills obtained their Bachelor's degree in Journalism from the University of Missouri-Columbia, where they studied from 1978 to 1982. In addition, they have a certification in Whitehead Mann Executive Leadership. No further details are provided regarding the institution or the specific date of obtaining this certification.