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Sjoerd van Baars is an experienced professional in the events and hospitality sectors, currently serving as Eigenaar and CEO in Events since April 2017, providing facilitation, support, and advisory services. With a background in beverage production at LOC7000 since July 1999, Sjoerd has also held leadership roles such as Interim Manager at Kulturhus De Klaampe, where responsibilities included overseeing a reorganization for the Gemeente Twenterand. Previous entrepreneurial experience includes ownership of De Lantaarn, managing live shows, and leading various companies like Braakman Noetsele and Autopoetssalon Nijverdal. Sjoerd van Baars is recognized for a commercial mindset, strong communication skills, and enthusiastic engagement with businesses to create new opportunities.