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Simon Kim is a Senior Product Designer at Loblaw Digital, specializing in the Helios Storefront Manager platform and the PC Optimum mobile app since July 2022. Previously, Simon held the position of Lead Product Designer for Shopify Tax, focusing on User Experience for significant projects aimed at empowering entrepreneurs. As a Senior UX Designer at Deloitte Canada, responsibilities included facilitating workshops, conducting user research, and mentoring other designers. Early experience includes product design at Tangerine in an Agile setting, UX/UI and graphic design at TrailerWorks, and freelance illustration for National Post, Inc. Simon holds a degree in Illustration, Design and Applied Arts from Sheridan College and furthered education at BrainStation in 2018.