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Faye de Leon is an experienced professional in business and consumer insights, currently serving as Director of Business & Consumer Insights at Loblaw Companies Limited after holding the position of Senior Manager in the same field. Previously, Faye de Leon worked at Indigo as CRM & Marketing Analytics Manager and Senior Analyst of Customer Intelligence. Faye de Leon also contributed to LoyaltyOne as a Senior Analytics Analyst and began a career at ING DIRECT Canada as a Profile and Segmentation Analyst. Faye de Leon holds a Master of Science in Statistics from the University of Toronto and an Honours Bachelor of Science in Statistics Co-op from McMaster University.