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Sara Baddou has seven years of work experience in the marketing field. Sara began their career in 2013 as a Marketing Intern at ONCF. Sara then went on to become a Community Manager Intern at Groupe Al Khoubarae in 2014. In 2015, they held two positions simultaneously as an Assistant Marketing Manager at E-Solutions Maroc and a Marketing and Competitive Intelligence Intern at SACCOM. In 2018, Sara moved to My Beauty Community as a Manager of Community Relations. Sara then joined City-Club Maroc in 2019 as a Digital Project Manager. Currently, Sara is a Senior Marketing Project Manager at LNKO.

Sara Baddou began their educational journey in 2002 when they graduated with a Baccalauréat from Lycée Paul Valery. From 2010 to 2015, they attended Ecole Nationale de Commerce et de Gestion (ENCG) and obtained their Master's degree in Marketing et Action commerciale. In 2015, Sara completed their Master 1 from Université Nice Sophia Antipolis in Information - communication. Sara then moved on to UVSQ Université de Versailles Saint-Quentin-en-Yvelines, where they obtained their Master 2 (M2) in Management : Evolutions Technologiques, Organisationnelles et Stratégiques in 2017. Finally, in 2018, they completed their MBA from MBA ESG, with a focus on E-Business. Additionally, in December 2017, Sara obtained their Google Digital Active certification.