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Ashok Ahir is an experienced communications and engagement professional currently serving as the Director of Communications & Engagement at Qualifications Wales since December 2021. Ashok also holds prominent positions, including President of the National Library of Wales since September 2021 and Chair of the National Eisteddfod of Wales since September 2019, leading management efforts for one of the UK's largest cultural festivals. Previous roles encompass a Board Member at Sport Wales, a Deputy Director at the Cabinet Office focusing on government communications during the Covid-19 pandemic, and Director of Communications for the UK Government in Wales. Ashok co-managed a bilingual communications agency, Mela, and served as Executive Editor for BBC News in Wales. Academic qualifications include a Bachelor of Engineering from Cardiff University, a Post-Graduate Diploma in Broadcast Journalism from the University of Westminster, and an Advanced Level Certificate in Welsh for Adults from the University of South Wales.