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Suresh Balaji currently serves as the Chief Marketing Officer at Lloyds Banking Group, overseeing the organization’s brand, marketing, and customer experience strategies. Balaji is the founder of the Web3 Marketing Association, the world's first marketing community focused exclusively on Web3 initiatives. Previous positions include Global Head of Marketing & Communications at Standard Chartered Bank and non-executive director at HH Global. Balaji's extensive career at HSBC included roles such as Chief Marketing Officer for Asia Pacific and Global Head of Marketing Strategy. Academic credentials include degrees from the University of Oxford and the Marketing Academy, along with experience as a part-time lecturer at HKU Business School. Balaji has a diverse professional background that encompasses strategic marketing, innovation management, and leadership in various marketing sectors.