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Hadden Fray-Smith is an accomplished professional with extensive experience in customer experience strategy and business development across various sectors, including banking, food, technology, and events. Currently serving as a Senior Propositions Manager at Lloyds Banking Group since November 2019, Hadden leads a growth-driven team to develop innovative customer experience strategies for Community Bank. Previous roles include Growth Manager at Young Foodies, where strategic engagement with early-stage FMCG brands was prioritized, and Head of Merchant Partnerships at Savvy Property Technology, focusing on improving commercial tenant experiences. Early career achievements include consulting at Capco on customer research and proposition development for wealth management, and as CEO and Founder of DINING OUT + IN. Hadden holds a BA in Classics from the University of Cambridge.