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James Hursthouse is a seasoned entrepreneur and business development expert with extensive experience in the digital media and gaming industry. As the owner of Greenstone Initiatives since January 2016, Hursthouse has established a robust network and expertise in interactive and linear digital media, Web3, and the Metaverse. Currently engaged with multiple companies, including Aethir, MixCast Studios Inc., WEMADE, and LlamaZOO Interactive Inc., Hursthouse focuses on driving business development and leveraging innovative technologies. Additional roles include co-founding PlayChannel Inc. and serving as an advisor at Cyberdontics. Hursthouse previously held prominent positions such as Executive Director and Board Member at DigiBC, CEO and Founder of Departure Lounge Inc., and CEO of AMPD Ventures Inc. Hursthouse's academic background includes a BA Hons (1st Class) in Interdisciplinary Human Studies from the University of Bradford.