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Madhav Bawane is the Co-Founder & COO at addMatrix since April 2023 and the Head of E-commerce at Lizmotors Mobility since February 2022. Prior to this, Madhav worked as the Ecommerce Manager at Ofsign International Pvt Ltd starting in January 2015. Madhav holds a Bachelor of Engineering in Computer Science, completed in 2013. Madhav has expertise in listing optimization using Helium10 tools such as Cerebro, Adtomic, Black box, and more. Madhav has experience working closely with Amazon & Flipkart for brand & category approval.