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Ophir Zardok Shemer is an experienced professional in sports strategy and business development, currently serving as the Head of Sports Strategy and Business Development at LiveU since January 2019, focusing on market fit, business strategy, and partnerships in the sports technology sector. With a long tenure at UEFA as Venue Director and Football Operation Specialist, Ophir has managed critical aspects of major football events. Previous roles include Innovation Program Manager at Maccabi Haifa FC, CEO and Founder of EVENTO, General Manager at Drogheda United FC, and various positions in finance and sales at Rafael, Check Point, and MIND CTI. Education includes a Master's degree from the FIFA Master program and executive education in Business Strategy from Tel-Aviv University.