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As SVP of Activations & Addressability at LiveRamp, Travis is responsible for leading LiveRamp’s relationships with strategic demand and supply-side partners and bringing people-based marketing capabilities to those platforms and their clients. Travis leads LiveRamp’s efforts as one of the co-founders of the Advertising ID Consortium to enable a standard cookie pool and people-based identifiers for the open Internet. Prior to LiveRamp, Travis was Director at Epic Systems responsible for implementing systems that managed sensitive healthcare information. Travis holds a BA in political science from Rollins College.