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Lorelei Fara is an accomplished product management professional with extensive experience in leading product development and strategy across various technology and energy sectors. Currently serving as Principal Product Manager for Data Collaboration at LiveRamp since April 2022, Lorelei has a proven track record of driving key performance indicators such as Net Promoter Score, Net Revenue Retention, and conversion rates in previous roles at companies like EZ Texting, Standard Industries, and Bidgely. With a solid foundation in business administration and engineering from prestigious institutions, combined with significant contributions to early-stage startups and established companies, Lorelei has consistently demonstrated the ability to enhance user engagement and operational efficiencies through innovative product solutions.