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Melvin Borenstein is the Founder and COO of LIVEGIVING, a role held since January 2010, which focuses on enhancing visibility and fundraising efforts for Non-Profit Organizations through dedicated video platforms. Additionally, Melvin serves as the Owner and CEO of B.I.S. (Israel) Ltd. since 1989. Melvin Borenstein holds a Master of Business Administration in Human Relations and Marketing from The Wharton School (1968-1970) and a Bachelor of Arts in Political Economy from the University of Toronto - University College (1962-1966). Further educational achievements include studies at The Hebrew University of Jerusalem.