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Sam Seo has a diverse work experience. In 2012, they co-founded and co-presidented LiveGauge, an online marketing company. Sam also served as a Social Media and Mobile Marketing Solutions Consultant at Zanabab, a Windows Server Developer and Founder, Co-Owner at EliteRDP, a Linux Server Architect and Co-Founder and President at Hostorea Web Hosting, a Web, Mobile App, Software Development, SEO & Web Marketing Consultant at XI Digital Corp., a Web Developer and Co-owner, Founder at SemmySale, and a World Vision Associate at TN Marketing. Prior to 2012, Sam Seo was the Founder and CEO of Hostorea Technologies from 2009, and had been running the business for two years.

Sam Seo completed the International Baccalaureate program at Turner Fenton Secondary from 2007 to 2011. Sam then attended Stanford University on a non-degree basis, studying Computer Engineering. Seo then attended Ryerson University, where they earned an Honours Bachelor of Science (B.Sc.) Co-op in Computer Science & Software Engineering. Finally, Seo completed three certificates at the University of Toronto in Professional Sales & Management, Digital Marketing Management, and Entrepreneurship in 2015 and 2016.