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Alisha Strother is a seasoned professional in the field of consumer insights, strategy, and research, currently serving as the Head of Fan & Partner Insights at Live Nation Entertainment. Prior experience includes holding senior roles such as Vice President of Consumer Insights, Strategy & Research and Director of Consumer Insights and Research at the National Football League (NFL). Alisha also served as Associate Director and Research Manager at ESPN, Research Manager at Marketing Evolution, and Research Analyst at CBS Television Distribution. Alisha holds a Bachelor of Arts (BA) in Journalism from New York University, where studies were completed between 2003 and 2006.