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Mariano Da Ronch is a seasoned marketing and communication professional with extensive experience in various senior advisory roles across multiple companies, including YEG!, Thaleia S.p.A., and MCM Group, among others. In addition to practical roles, Mariano serves as a contract professor at LIUC - Università Carlo Cattaneo, teaching the Marketing Ecosystem course. Mariano has been a partner and CEO at Neos MDR since 1998, specializing in strategic positioning and brand development. As a long-standing member of the Ordine Nazionale Dei Giornalisti and TPP - Associazione Italiana Pubblicitari Professionisti since 1986, Mariano has contributed to a wide array of publications, focusing primarily on automotive and mobility topics. Mariano holds a Bachelor of Architecture degree from Politecnico di Milano.