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James Halliday has a diverse work experience in the business development field. James started their career as a Business Development Manager at Sunlight Service Group, where they sold equipment to the NHS. Later, they joined Litmus as the Integration Manager, focusing on technology partnerships and brand growth through integrations with other Martech products. James then moved up to become the Director of Partner Success at Litmus, responsible for building partnerships with leading email service providers and agencies. Currently, they hold the position of Director of BD, Partnerships and Litmus EMEA at Litmus, where they oversee partnerships and business development efforts.

James Halliday attended the University of the West of England from 2003 to 2007, earning a Bachelor of Science degree with a 2:1 classification in Psychology. Prior to that, they attended the Royal Latin School from 1996 to 2003, but no specific degree or field of study is provided for this period.