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Faye Rasmussen is an accomplished marketing professional with extensive experience in demand generation and B2B marketing. Currently serving as the Demand Generation Manager at Litmus since August 2022, Faye successfully established the company's Account Based Marketing (ABM) program, contributing $6M in direct pipeline annually. Prior experience includes launching the B2B channel for Blueair at Unilever Water & Air Wellness, generating $7.5M in the first fiscal year. Previous roles include Account Supervisor at Upshot, leading multimillion-dollar accounts for Google and The Chamberlain Group, and delivering successful marketing campaigns for prominent clients at Slack and Company, as well as executing global campaigns at gyro for brands like John Deere. Faye holds a Bachelor of Arts in Journalism Multimedia Arts from Duquesne University.