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A Co-Founder of Liquid PC, Loretta leads the company’s day-to-day business operations and overall strategy. She has created a “services first” culture within Liquid PC because she’s passionate about adding value to her partners’ business. Prior to founding Liquid PC, Loretta was VP of Operations for Matrix Marketing for over 10 years. Matrix Marketing was an early leader in the computer wholesale business with revenues exceeding $250M per year. An avid golfer, Loretta carries a single digit handicap and enjoys watching professional golf, attending Boston professional sports team games and spending quality time with her family and friends.