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Will Hench has a diverse work experience spanning several industries. Will co-founded and served as the CEO of Liquid Data Co., a data analytics and MarTech SaaS platform for Bev Alc brands. Prior to that, they founded and led NIPYATA!, a personalized gifts company specializing in personalized booze piñatas. Hench also founded and served as the CEO of threadlab, an eco-friendly personalized e-commerce marketplace. Will has also held positions such as Director of Marketing at MoneyLion, Head of Market Data Sales at Quadriserv, and Director of Business Development at RBM Technologies. Hench began their career as a Business Analyst in E-commerce at Liberty International Underwriters.

Will Hench attended Phillips Academy from 1994 to 1996. Will then enrolled at Harvard University from 1996 to 2000, where they obtained a Bachelor of Arts (B.A.) degree in Romance Languages, Literatures, and Linguistics. After a break, they pursued further education at NYU Stern School of Business from 2005 to 2008, earning a Master of Business Administration (MBA) degree with a specialization in Entrepreneurship and Innovation.