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Danielle Otero serves as Executive Vice President of Global Paid Media & Analytics at Lionsgate since October 2016, previously holding the role of Senior Vice President in the same department. In this position, Danielle oversees global paid media campaigns and media analytics for all Lionsgate film distributions, encompassing various media channels including traditional, digital, social, out-of-home, and radio. Prior to Lionsgate, Danielle held multiple roles at Starcom MediaVest Group from June 2008 to October 2016, ultimately serving as Media Director, where responsibilities included leading national video activation and investment for significant clients such as Disney and Electronic Arts. Additional experience includes positions at Carat USA as a Media Buyer and as an Intern at US Weekly Magazine. Danielle earned a Bachelor of Science in Economics from UCLA in 2006.