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Monty James has extensive experience in the wine industry, with a focus on sales, marketing, and management. Monty is currently serving as the Global Markets Director at Lion, where they have been since 2016. Prior to this, they held the position of Regional Director UK Europe Asia Middle East at Lion from 2021 to 2023. Before joining Lion, Monty worked at Craggy Range Vineyards Ltd as the Asia Middle East Business Manager from 2013 to 2016. Monty also held various marketing roles at New Zealand Winegrowers from 2008 to 2013, including Marketing Manager Asia and Marketing Manager Australia. Monty's career began at Coles, where they worked as the Events & Sponsorship Manager for Vintage Cellars Wine Club from 2005 to 2008, and as a Writer & Editor for Vintage Cellars Wine Magazine from 2004 to 2005.

Monty James has a Bachelor of Communication (Public Relations) degree specializing in Marketing and Media Management from RMIT University. They also hold a Bachelor of Viticultural Science & Wine Production degree in Viticulture and Enology from La Trobe University. Additionally, Monty has obtained the Level 2 Award in Wine and Spirits from the Wine & Spirit Education Trust.