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Alexa Hickling has a diverse work experience in marketing and sales. Alexa currently serves as the Head of Marketing Delivery at Linnaeus since 2022. Prior to this, they were the Director of Sales and Marketing at Drayton Manor Resort Limited from 2014 to 2022, where they developed and implemented marketing strategies for the theme park and hotel. Alexa also held the position of Head of Marketing at Birmingham City FC from 2011 to 2014, overseeing various campaigns and reporting on their return on investment. Before that, they were the Marketing and Commercial Partnerships Manager at Leeds United in 2011. Alexa has also worked as the Head of Marketing and Communications at Birmingham City FC from 2004 to 2011, where they were responsible for overseeing all marketing efforts and managing the marketing and communications team. Alexa began their career at Lloyds TSB in customer service from 1999 to 2004.

Alexa Hickling attended Cardinal Griffin High School from 1994 to 2001. Alexa then pursued a Bachelor's degree in Media Studies with Professional Writing from Sheffield Hallam University between 2001 and 2004.