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Lígia Pereira has a diverse background in the music industry. Lígia began their career in 2012 as a Marketing Intern at MCD, where they also held the roles of Digital Content Manager and Social Media Manager. In 2020, they joined The Orchard as an Account Manager, where they were responsible for digital ads strategy, releases schedule, analytics reports, and prospecting new opportunities. Currently, they are a Customer Success Manager at Linkfire, where they are responsible for managing enterprise clients, analyzing data, managing performance reports, and pitching product improvements.

Lígia Pereira obtained a Bachelor in Communication and Multimedia from Pontifícia Universidade Católica de São Paulo from 2010 to 2013, with a focus in Social Communication. Lígia has also obtained various certifications from Google and YouTube, including "Ask Questions to Make Data-Driven Decisions" and "Prepare Data for Exploration" from Google in 2023, as well as YouTube Music Certification, YouTube Creative Essentials, YouTube Asset Monetization, and YouTube Content Ownership from YouTube in 2020.