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Michelle DeLamielleure, MBA, serves as the Director of Consumer Insights and Analytics at Jack Link's Protein Snacks since February 2022. Previously, Michelle operated as a Consumer Insights Consultant in the freelance sector for CPG, Consumer Goods and Services from November 2020 to February 2022, where expertise in developing strategic plans and leading consumer insights was applied. Notable roles include Director of Consumer Insights & Analytics at The Schwan Food Company from 2016 to 2020 and Senior Consumer Insights Manager at General Mills, where responsibilities encompassed managing insights teams for various product lines, including Progresso and Pillsbury. Educational qualifications include a Bachelor’s degree in Economics from the University of Michigan and an MBA in Marketing from the University of Connecticut School of Business.