LuÃs Cruz is an accomplished marketing professional with extensive experience in brand management and strategic marketing across leading companies. Currently serving as the International Senior Brand Manager at Lindt & Sprüngli, LuÃs leads the strategic vision and marketing plans for the top dark chocolate brand, Lindt EXCELLENCE, in Italy. Previous roles include Assistant Brand Manager at LVMH and Brand Manager Intern at HUGO BOSS, where LuÃs contributed to significant brand programs and marketing initiatives. LuÃs holds a Master's Degree in Marketing Management from Esade and a Double Degree in International Business from Queen's University, complemented by a solid educational background in Economics and various international study experiences.
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