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Serena Tunks is an accomplished marketing professional with extensive experience in shopper marketing and brand management. Currently serving as the Shopper Marketing Manager at Lindt & Sprüngli Australia since July 2019, Serena has previously held key positions such as Head of Marketing - Instore and Brand at BWS, where strategic planning and customer experience were paramount for over 1300 stores. Previous roles include Instore Marketing Manager at Woolworths Freestanding Liquor, Assistant Marketing Manager - Events at Masters Home Improvement, and National Events Manager at BIG W, where expertise in brand engagement and campaign strategy was demonstrated. Additionally, Serena's background includes significant contributions to marketing execution at Woolworths Limited as the Assistant Business Manager for Point of Sale. Educational qualifications stem from Castle Hill High School and the Sydney Institute of Business and Technology.