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Jenny Rydholm is a seasoned professional with extensive experience in sales marketing optimization and media strategy, currently serving as the Sales Marketing Optimization Manager at Lindex since January 2004. Previous roles at Lindex include Media & Marketing Optimization Manager, Key Account Manager Marketing, and Marketing Project Executive, where responsibilities encompassed media mix planning and evaluation of both digital and traditional media. Prior to Lindex, Jenny held various positions at Tetra Pak Asia/Pacific and ORDNING&REDA in Tokyo, as well as roles at Kookai/Solo. Jenny holds a Bachelor of Economics and Commercial Law with a focus on Marketing from the School of Business, Economics and Law at the University of Gothenburg, and has further educational credentials from Concordia University and Université de Bourgogne.