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Liam Marston, MBA, CFS, serves as the Director of Client Investment Strategies at Lincoln Financial Group, leading the distribution strategy for Lincoln Investment Advisor ETF Model Portfolios and enhancing the brand through financial market-focused content. Prior experience includes roles as Associate Director, where Liam directed the growth of ETF Model Portfolios, and Senior Analyst, providing insights to financial advisors on investment performance. Earlier experiences encompass positions at Lincoln Financial Distributors as an Internal Sales Consultant and Inbound Sales Representative, and various leadership roles at Ursinus College and Massachusetts Bay Harbor Cruises. Academic credentials include an MBA in Finance from Villanova School of Business and a dual B.S. in Economics and International Relations, supplemented by studies at the University of Jordan.