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Yousuf Allidina has worked in the marketing field since 2013. Theircareer began at Intuit as an Associate Manager, Marketing - Customer Marketing. In 2016, they moved to Accedo.tv as Manager, Marketing - Inbound & Content Marketing. In 2017, they joined [24]7.ai as Manager, Marketing - Growth Marketing, Vertical & ABM Programs. In 2019, they were appointed Director, Marketing (Head of Marketing) at both Juno College of Technology and Method:CRM. In 2020, they became Director, Marketing - Canada & Latin America at Cision and Member at Pavilion. In 2021, they were promoted to Director, Digital Marketing at Ada. Currently, they are Director, Demand Marketing at Linc.

Yousuf Allidina attended the University of Waterloo from 2006 to 2010, graduating with a Bachelor of Arts (B.A.) in Political Science and Government. In December 2017, they obtained a ABM Certification: Foundations from Demandbase. Yousuf is also in the process of obtaining a Marketing Math Online Certificate Course from the Canadian Marketing Association.