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Peter Ibrahim has a diverse work experience spanning various industries. Peter currently serves as the Director of Business Development at Limitless Creative since November 2022. Prior to this role, they worked at Bacardi, where they held the positions of Senior Brand Manager from May 2021 to November 2022, and Brand Manager from May 2018 to May 2021. Before joining Bacardi, Peter worked at Pernod Ricard as a Regional Manager for Jameson Irish Whiskey & Olmeca Altos Tequila from July 2015 to May 2018. Peter also has experience at TEAM Enterprises, where they served as the National Program Director for D'usse VSOP Cognac & Bombay Sapphire Gin from April 2013 to July 2015. Additionally, they held the position of Assistant producer at BSkyB, working in the football/soccer department at Sky Sports from June 2008 to June 2010. Peter also has experience at the Jason Roberts Foundation, TCMM Shutter Group, Sports Management, and Fulham FC.

From 2003 to 2007, Peter Ibrahim attended Kingston University where they pursued a Bachelor of Arts (Hons) degree in Law, specializing in contract law.