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Cara Shugoll Wilken has extensive experience in the marketing research industry. Cara is currently the CEO of Limelight Insights by Shugoll, where they lead a team of research professionals and provides consulting for qualitative and quantitative marketing research studies. Prior to their role at Limelight Insights, they worked as a Vice President and Research Director at Shugoll Research, managing both qualitative and quantitative projects. Cara also has experience in the corporate sector, having worked as an Assistant Brand Manager at Wrigley, where they contributed to the launch of a new packaging for Orbit gum. In the early years of their career, they worked at Ipsos ASI as a Research Manager, managing client portfolios and providing insights and recommendations based on ad tracking and brand equity data.

Cara Shugoll Wilken received their Masters in Business Administration from the University of Michigan - Stephen M. Ross School of Business from 2007 to 2009. Prior to that, they obtained a Bachelors degree from Washington University in St. Louis between 2000 and 2004.