Ms. Blieden is an e-commerce pioneer, who began her career working in the trenches of several e-commerce platforms and start-ups in the early days of digitally-driven commerce. Her expertise allowed her to quickly climb the ladder to Vice President of Brand and Retail Marketing at Kiehl's before leaving for The Body Shop in 2016. After spending one year as the VP of Marketing, she was promoted to General Manager of the US and has held that role until joining Lime Crime.
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