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Daniele De Souza started their work experience as a Research Intern at Universidade Federal de Goiás in March 2013 and worked until July 2015. In September 2019, they joined Lilywho.com as an Operations Manager, where they were responsible for brand strategy and planning, coordinating marketing campaigns, website development, customer service, social media management, and preparing reports of analysis from ads and campaigns. Daniele also managed daily operations using Shopify and worked with suppliers, customers, couriers, freelancers, influencers, and photographers.

Daniele De Souza obtained a Bachelor's degree in Biology/Biological Sciences, General from Universidade Federal de Goiás in 2016. During the same period, they also attended Hiram College and completed a Bachelor's degree in Biology/Biological Sciences, General. In 2019, they pursued further education and obtained a Master's degree in Agricultural Biotechnology from Dundalk Institute of Technology. Additionally, in 2022, they obtained certifications including "Google Ads Essential Training," "Digital Marketing Foundations," and "Google Analytics 4 (GA4) Essential Training (2021)" from LinkedIn.