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Sarah Baas is a seasoned marketing professional with extensive experience in brand management and digital marketing. Currently, Sarah serves as the Senior Brand Manager at LILLYDOO GmbH since April 2022. Previously, Sarah was a Brand Strategy Manager at Zalando SE, where responsibilities included defining the masterbrand strategy for Europe's leading e-commerce fashion platform and consulting across various business units. Other roles include Head of Digital Marketing at Departmentstore Quartier 206 KG and contributing author for an independent marketing magazine. Sarah holds a Master of Science in Strategic Marketing from Imperial College London and dual Bachelor's degrees in Fashion and Design Management from AMD Akademie Mode & Design and Film Studies and Communication from Freie Universität Berlin.