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Jos Willems has extensive experience in fundraising and marketing within the nonprofit sector. Currently serving at Liliane Fonds since April 2021, Jos focuses on donor retention and loyalty in the private market. Previously, from September 2018 to April 2021, Jos held the position of Fundraiser/Marketeer at Stichting MIVA, where responsibilities included developing and executing fundraising strategies and donor programs. Jos's background also includes senior marketing roles at Greenpeace, where the optimization of long-term legacies strategies was a key focus, and experience in direct marketing coordination at KWF Kankerbestrijding. Early career highlights involve leadership roles at Nationale Postcode Loterij and co-ownership of event management companies, combining marketing and production expertise in various innovative projects. Jos Willems holds a Bachelor’s degree in Economics from Inholland University of Applied Sciences and furthered education in legacy marketing through the 3F academy.