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Neslihan Makinist Canatar has extensive experience in the marketing field, with a focus on brand management. Neslihan started their career at Diageo as an Assistant Brand Manager from January 2010 to June 2013. Neslihan then joined Mars as a Brand Manager from June 2013 to September 2015. After Mars, they worked at Danone as a Senior Brand Manager for their Waters division from October 2015 to August 2018 and later became the Senior Brand Manager for their Dairy division (Indulgence Category Lead) from August 2018 to September 2020. Currently, they are with Lila Group as the Marketing Manager for Turkey & International Markets since October 2020 and has recently taken on the role of Head of Brand Marketing.

Neslihan Makinist Canatar attended Boğaziçi University from 2018 to 2019, where they participated in the L.A.B. (Leadership Academy of Business Program). Prior to that, they studied Business Administration at Yıldız Technical University from 2005 to 2010.