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Rene Froitzheim is a seasoned marketing professional specializing in retention marketing, currently serving as Head of Retention Marketing at Lightricks since August 2023. Prior experience includes roles as Retention Marketing Team Lead at Broadway Gaming, where initiatives focused on increasing player loyalty and lifetime value, and at 888holdings, where responsibilities encompassed delivering CRM strategies and overseeing campaign performance. Rene started in the marketing industry as Account Supervisor at Data Pro Proximity, collaborating with clients on various marketing needs. Educational qualifications include a Bachelor's degree in Communication and Media Studies from Bar-Ilan University and an MBA in Marketing from The College of Management Academic Studies.