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Batya Bloch is a seasoned design professional with extensive experience in product design, UI/UX, and graphic design. Currently serving as a Senior Product Designer at Lightricks since October 2020, Batya focuses on the development of B2B and B2C products, specifically within the Brands vertical. Prior experience includes a role as a UI/UX Designer at HMS - Halperin Consulting Group, where Batya designed mobile applications for the Israeli Police, and as a Graphic Designer at IMP Group Ltd., responsible for both print and digital campaigns. Batya also operated as a freelance Graphic Designer from 2013 to 2018, providing comprehensive branding services. Earlier roles include contributions to women's empowerment initiatives and informal education, alongside leadership in camp settings. Batya holds a Bachelor of Arts degree in English Literature, Drama, and Film from Witswatersrand and has pursued further design education at Shenkar and Atelier Design College.