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Mr. Anderson is the President of Lighthouse Research & Development, Inc. He heads a research team of 30 individuals to complete full-spectrum research projects. Joe ensures projects are developed using the most effective, cost efficient methods. He coordinates the entire planning and set-up process for over 100 research projects annually, including telephone surveys, online surveys, onsite surveys, focus groups, ethnos, in-depth interviews, mock juries, etc., in a wide variety of industries and topics.

Joe specializes in the innovation of meeting unique client needs. Joe is an out-of-the-box thinker and a believer that anything can be done in research. He is IPC certified, and holds a Bachelor of Arts degree in Marketing from the University of Utah. Joe Anderson has been with Lighthouse Research for over 16 years and has been in the research field since 1998.