��������

Erica Scherer is a Senior Business Development Manager for Latin America, Mexico, and the Caribbean at OTA Insight, a position held since March 2020, where responsibilities include empowering hoteliers with business intelligence solutions for revenue and distribution decisions. Prior to this role, Erica served at Travco Corporation Ltd. from June 2013 to March 2020, holding positions as Hotel Contract Manager, Sales Executive, and FIT Reservations Executive, focusing on hotel partnerships, contract negotiations, and sales strategies in the Brazilian market. Earlier experience includes a Commercial Assistant role at Casa Hotéis in 2012 and operational support at Villa Bella Hotel e Spa from September 2009 to June 2011. Erica holds a Bachelor's degree in Tourism and Travel Services Management from the University of Caxias do Sul and a certificate in Hospitality and Tourism Management from Florida Atlantic University.