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Nicolas Deconinck is a seasoned executive with extensive experience in digital transformation, e-commerce, and corporate strategy. Presently serving as Directeur Général at SID (Société d'Investissement Deconinck) since January 2023, Nicolas also holds board member positions at Tarkett, Ligerio, and Maison Caulières. Previously, Nicolas led business units at Razorfish France, overseeing significant digital projects for major clients in various industries. The career trajectory includes founding and managing SoActive.com and Attractive Store, along with consulting roles at BearingPoint. Academically accomplished with multiple advanced degrees from Sciences Po and Université Paris Dauphine, Nicolas specializes in marketing strategies and corporate management.