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John Wallace has a diverse work experience spanning several roles and industries. John is currently the CEO of LiftLab, a company that provides science-driven software to optimize marketing spend and predict revenue. Prior to this, they took time off as an entrepreneur to spend with their kids and work on new ideas. Before that, they served as the Chief Growth Officer at MarketShare, where they focused on digital measurement, partnerships, and business development. John also founded and served as CEO of DataSong, a company that delivers breakthrough insights for retail organizations using big data and statistical techniques. Additionally, they worked as an Analytical Consultant at SAS Institute, where they worked on projects for clients in grocery, routers and switching, and retail apparel. Earlier in their career, they worked as a Business Intelligence Analyst at UUNet, where they performed affinity analysis, created financial models, and developed profitability metrics.

John Wallace completed their MBA in Decision Science from The George Washington University School of Business from 1998 to 2000.