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Dan Hestbaek has a long history of working in the MarCom industry. Dan began their career in 2004 as the CEO and Co-Founder of Hestbæk Consult, a management consultancy in the Nordic region. In 2010, they became Co-Founder of the Marketing First Forum, a global collaboration of thought leaders in Strategic Marketing Management. That same year, they also became a Board Member of Hestbæk IT, a software house specializing in building and licensing proprietary tools to the global marketing industry. In 2015, they founded and became the CEO of Lift, a Customer Success platform built for the MarCom industry.

Dan Hestbaek's education history includes a Master of European Business from City, University of London from 2002 to 2003, an Investment & Financial Risk Management from City, University of London from 1999 to 2002, a year at St. Clare's, Oxford from 1996 to 1997, and a High School degree from Øregård Gymnasium from 1993 to 1996.