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Jad Boulos is a seasoned professional with extensive experience in sales, marketing, and communications. Currently serving as the Director of Sales and Marketing at Lift North America since February 2020, Jad is responsible for developing and executing a sales and marketing strategy for the Canadian market, leveraging insights gained from an international background, including time in Dubai, UAE. Previously, Jad held various marketing leadership roles at Rotana Hotel Management Corporation PJSC from February 2013 to November 2019, culminating in the position of Director of Marketing and Communications, overseeing marketing strategies for notable hotel and restaurant brands. Jad's career began at Algoma University as a PR/Communications Ambassador while pursuing a BBA with a double minor in Marketing and Human Resources, complemented by an advanced diploma in Business Administration from Sheridan College.