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John Hoffman is an experienced professional in the power generation industry, currently serving as the Product Support Specialist Manager at Lift, Inc. since August 2021. Previously, John held the position of Industrial Power Systems Sales Manager at Modern Group from August 2020 to August 2021, where expertise in standby power solutions was applied. Prior to that role, John spent over two decades at Cummins Power Systems LLC, culminating in the role of General Sales Manager. Notably, John served as the Director of Sales for Home and Small Business at Cummins Inc. from January 2012 to February 2020, focusing on building dealer networks and enhancing customer relationships. Earlier career experience includes a role as Outside Territory Sales & Operations Manager at United Electric Supply from June 1998 to July 2001.