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Jurica Balta is an accomplished entrepreneur and leader with extensive experience in software development, marketing, and sales across various industries. As CEO and Founder of ACID POS since January 2015, Jurica has successfully led the creation and growth of a cloud-based point of sale system and developed strategic marketing initiatives. Concurrently, Jurica serves as CEO and Owner of Lifetime Media Group, coaching teams to achieve sales goals and enhance product development. Previous roles include E-Commerce Director at Evolutions Footwear, Inc., where custom e-commerce systems and advanced analytics were developed, and Vice President of Marketing and Sales at Holoki.com, where a performance data software system was designed and implemented. Jurica also held marketing positions at Boot Barn, Inc. and Pound Hill Software, Inc. An alumnus of McNeese State University, Jurica holds a Bachelor of Science in Marketing and Management.