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Samantha Radford serves as the AVP of Acute Hospital Marketing at Lifepoint Health® since January 2023, following their role as Division Vice President of Enterprise Marketing at ScionHealth from January 2022 to January 2023, where Samantha was integral to the organization's launch. Prior to that, Samantha held various positions at Kindred Healthcare from January 2016 to January 2022, culminating as Director of Marketing for the Corporate and Hospital Division, focusing on strategic planning and integrated marketing campaigns. Earlier experience includes serving as an Account Executive at The Integer Group, where Samantha led national Shopper Marketing programs, and gaining foundational experience through internships at Deutsch, Operation Homefront, and The Martin Agency. Samantha also demonstrated leadership as a Division 1 athlete and co-captain of the women’s basketball team at the University of Richmond, where Samantha earned a Bachelor of Science in Business Administration with a concentration in Marketing.