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Daniel Paredes is an experienced marketing professional with a robust background in brand management and market research. Currently serving as Gerente de Marca y Mercadeo Global at LifeMiles since January 2016, Daniel leads the Marketing team responsible for comprehensive marketing strategies across various products and regions, aimed at enhancing engagement and optimizing financial partnerships throughout Latin America. Daniel previously held the position of Marketing and Insights Administrator at LifeMiles, where responsibilities included managing direct communication with members and supporting content marketing initiatives. Prior experience includes roles at Avianca as Global Market Research Administrator, focusing on customer insights and research methodologies, and at TACA as an e-Commerce Analyst. Daniel holds a Master's degree in Strategic Management, Marketing from Universidad Europea Miguel de Cervantes and a Bachelor's degree in Business Administration from Universidad Centroamericana 'José Simeón Cañas'.